Tag Archives: Car audio

Internet Radios Driving Auto Aftermarket Sales Increases

Audiovox Scion xB

Image via Wikipedia

Car stereo aftermarket sales rose in 2010 for the first time in a long time, thanks in part to Internet radio. Twice magazine says that new technologies such as Internet radios are the stimulus behind the more than 11% increase in automotive audio aftermarket sales.

There are several new technologies that have consumers excited – in addition to Internet radio, younger demo car buyers want touchscreens that enable iPod/iTouch integration and Facebook connectivity.

Manufacturers such as are excited – and they expect sales to continue to grow in 2011. The domino effect should be an increase in spending on car audio, which will boost awareness of the new devices even further. And what better place to advertise those connected devices than on the Internet radio stations themselves…

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