This Christmas season there are more stations streaming Christmas music than ever before. According to BRS Media there are more than 500 holiday stations available online. That number represents both pureplay/online stations as well as streaming broadcast stations.
This year nearly 75% of terrestrial radio stations featuring Christmas music are streaming online, that’s up from 60% in 2008 and up from only 35% in 2005. The total number of Christmas stations streaming has more then doubled in the past five years.
“It’s extremely exciting to see the growth in the number of Holiday stations webcasting online,” remarked George T. Bundy, Chairman & CEO of BRS Media Inc., “Internet Radio listeners are just one click away from hundreds of stations.. everything from Classic Standards & Smooth Jazz to Oldies & Country are all online.”
BRS Media’s Web-Radio is a portal destination where listeners can choose from a wide variety of programming. BRS Media launched the radio directory with two stations in the fall of 1995. Today, Web-Radio features nearly Twelve Thousand (12,000) radio station web sites, with over Nine Thousand (9,000) stations webcasting On-Line. Visitors can search for their favorite station by call letters, format, location and other criteria.
One of the easiest ways for stations to expand their programming to please their audience is with Christmas music. Tis almost the season, listeners will be looking for their favorite versions of White Christmas and Jingle Bell Rock before you know it.
AccuHolidays, the holiday music version of AccuRadio, offers an incredibly deep assortment of channels – Old Fashioned, Classical, Rudolph Radio, Jazz and Reggae channels, they even have a channel that only plays the songs Blue Christmas and White Christmas (in every rendition available). Now AccuRadio has launched Chicago’s Christmas Channel, available on the Chicago Radio Online website.
Chicago is the homebase of AccuRadio, Chicago Radio Online is an online station similar to AccuRadio in technical features, but local to Chicago in its programming. The station features many well known Chicago personalities and is programmed by veteran radio air-personality and programmer Tommy Edwards.
There are several easy ways that stations can stream a holiday side channel. Slipstream Radio and Custom Channels are two companies in the business of building and managing a holiday channel that stations can add to their online programming options.