AndoMedia has released its monthly ranker of listening estimates to Internet radio platforms that are measured by Webcast Metrics, which uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers.
For Domestic total week listening, Pandora’s audience continues to rank first, followed by CBSRadio’s online radio platform, which includes all its streaming broadcast stations as well as AOL and Yahoo Launchcast (but does not include CBSRadio-owned Last.fm). Clear Channel, Citadel, Entercom, Cox, EMF, ESPN and Radio One round out the top ten online radio platforms on the domestic ranker which counts only verified US based listening.
The All Streams ranker, which counts all listening to an online group or station’s streams, shows some stations that are not providing location verified listening data. Big online brands Digitally Imported, 977Music, 1.fm and AccuRadio push some broadcaster based platforms out of the top ten in this ranker.
AndoMedia points out that this month the average number of listening sessions, sessions started and time spent listening all increased. More info and the actual rankers are available here.
Paul and Fred Jacobs are research and marketing gurus and owners of Jacobs Media. Recently, in addition to making names for themselves as consultants to public radio and rock radio stations, they’ve become experts in iPhones and custom apps for smartphones.
The two businesses are all about marketing. It’s still about about the audience, according to Paul Jacobs. Apps are more than a way to connect to a station’s stream, they create an engagement point with listeners. Apps are really a strategic marketing tool that enables a station to open up its brand to a mobile audience.
JacAPPS created the recently launched app for WEEI in Boston, and according to Jacobs, it’s the most robust and complex app that they have built, featuring content, scores and headlines, blogs, podcasts, and of course, a streaming player.
The jacAPPS radio app features artist and title information, one click stream access and an alarm clock function along with background/foreground play, station controls, and a rotating background panel that stations can easily control to create sponsorship opportunities. They’ve built about 140 apps for radio stations so far — for companies like Greater Media, Lincoln Financial, Entercom, Cox, NPR and EMF. They’re also working with some international companies.
In these days of little revenue growth, the app business has taken off for the Jacobs guys. Mobile strategy, more listeners, new revenue stream — and an average jacAPP costs $2k to $5k. Which makes me wonder what anyone is waiting for…