Emmis has implemented technology on all of its stations that enables visual song ID and tagging on mobile Apple devices. The system, called TagStation, was developed by Emmis Interactive, the innovative online division of Emmis, and Broadcast Electronics. Basically, it enables iPod, iTouch, iPhone and iTunes listeners to Emmis’ FM and HD stations to get artist and title on the radio display info and iTunes tagging.
What is iTunes tagging you might ask… According to info on the Apple website, it’s an easy way to hear a song on a station and click to tag that song – on a connected iPod device. Then when you sync the device with iTunes on a computer, a playlist of songs that you have tagged will show up, complete with handy links to download those songs on iTunes. Stations earn commissions on the songs sold through iTunes.
No doubt, stations also earn points with listeners for enabling this nifty technology that creates a much more interactive experience for FM and HD listeners. It is available to non-Emmis stations through either BE or Emmis Interactive.
Emmis NY’s Hot 97 is working with online video platform Gen2Media to produce an innovative reality video series airs on its website and the website. The docu-series, called The Wizards NYC, features “disc jockeys as the “wizards” behind the booth setting the rules and tone of the night, controlling the crowd through the power of their hands.” It’s meant to “explore the world they truly live in; a world filled with glitz, glamour and more grinding — where anything can happen.”
Gen2Media partnered with Emmis NY to premiere the show, with their production team working directly with long time MTV producers Pamela Gimenez and Serife Turhan, the creators of the show. The first episode aired to viewers online at legendary hip hop artist 50 Cent’s website and Emmis’ Hot 97 site on Wednesday, February 24th.
“A huge audience tuned in to the radio station’s website [and] 50 Cent’s website at 8PM in the evening to watch The Wizards NYC reality show. It is truly groundbreaking, and a win-win for both the audience and advertisers,” notes Benjamin Finley, VP, Branded Entertainment, Emmis Communications Corporation.”
Plans to monetize include integrating advertisers into upcoming shows, with in-Stream Video Advertising, Pre-Mid-Post Rolls, and a Skinned player around the programming. Sponsor messaging carries through to partner sites such as iconic Rap Artist 50 Cent’s website, according to Mary Spio, Co-Founder and President of Gen2Media.
This is a great way for stations to utilize their online platform to extend their brand into video. It’s obviously a big opportunity for the station to connect with their audience, and offer that opportunity to sponsors as well.