Triton released new audience data this week and the most interesting thing on the ranker is the fact that Clear Channel’s streaming platform is beginning to pick up steam, with stats growing 7% from April to May.
As RAIN points out in their analysis yesterday afternoon, Pandora‘s number grew about 4% from April to May, which could be an indicator of slowing in terms of their exponential growth. With more than a billion session starts and close to a million active sessions during the month, their market share is massive. Clear Channel’s growing active session number is approaching just 15% of Pandora’s number.
One thing that can continue to drive Clear Channel’s growth is their ability to brand iHeartRadio throughout their media empire. The deals that they have signed with other broadcast companies also drive listener registration for the iHeartRadio platform. Once registered, those listeners to Cox, Greater Media, Cumulus, or other partner stations in the platform, can easily be converted to listeners to iHeartRadio. Recently introduced features such as artist curated channels, personalized listening options, and social offerings are helping to drive both sampling and listening to iHeartRadio.
Here’s the ranker:
Paul and Fred Jacobs are research and marketing gurus and owners of Jacobs Media. Recently, in addition to making names for themselves as consultants to public radio and rock radio stations, they’ve become experts in iPhones and custom apps for smartphones.
The two businesses are all about marketing. It’s still about about the audience, according to Paul Jacobs. Apps are more than a way to connect to a station’s stream, they create an engagement point with listeners. Apps are really a strategic marketing tool that enables a station to open up its brand to a mobile audience.
JacAPPS created the recently launched app for WEEI in Boston, and according to Jacobs, it’s the most robust and complex app that they have built, featuring content, scores and headlines, blogs, podcasts, and of course, a streaming player.
The jacAPPS radio app features artist and title information, one click stream access and an alarm clock function along with background/foreground play, station controls, and a rotating background panel that stations can easily control to create sponsorship opportunities. They’ve built about 140 apps for radio stations so far — for companies like Greater Media, Lincoln Financial, Entercom, Cox, NPR and EMF. They’re also working with some international companies.
In these days of little revenue growth, the app business has taken off for the Jacobs guys. Mobile strategy, more listeners, new revenue stream — and an average jacAPP costs $2k to $5k. Which makes me wonder what anyone is waiting for…