Tunecore, a company that enables artists to sell their music on digital platforms without a label, has released some interesting data on digital music behavior. Tunecore is a digital music distribution service that set out to democratize music distribution by making it simple and affordable for any artist to offer songs for sale. For a fee, an independent artist can place their song in selected online stores and streaming services and receive compensation based on the number of sales it generates.
Artists register with TuneCore, select the online platforms they would like to have their music placed on, upload their songs, pay, and get paid for every song sold or streamed with those services. Last year the service placed 61,000,000 songs and artists received $32,000,000 in compensation. TuneCore takes no percentage of the revenue artists earn. They work placing music with iTunes, Rhapsody, MySpace Music, Amazon, eMusic and others.
Artists can earn money from two different types of sales – permanent downloads, where customers purchase the song and download a file; and streams – where a listener pays a subscription fee to listen to songs – in that case, the listener is actually “leasing” the song, as TuneCore’s faq’s explain.
In 2009, 40% of TuneCore’s sales were from single track downloads and 57% were from streaming (which is per song). The other 2.3% of revenues were full album downloads. For song downloads, Rock is the most popular genre, followed by Alternative and Hip Hop. For streaming sales, Hip Hop wins followed by Alternative and Rock. Sunday is the best day for sales and Christmas day and the day after were the biggest days for song sales in the last six months. There’s even more data available, here.
Emmis NY’s Hot 97 is working with online video platform Gen2Media to produce an innovative reality video series airs on its website and the website. The docu-series, called The Wizards NYC, features “disc jockeys as the “wizards” behind the booth setting the rules and tone of the night, controlling the crowd through the power of their hands.” It’s meant to “explore the world they truly live in; a world filled with glitz, glamour and more grinding — where anything can happen.”
Gen2Media partnered with Emmis NY to premiere the show, with their production team working directly with long time MTV producers Pamela Gimenez and Serife Turhan, the creators of the show. The first episode aired to viewers online at legendary hip hop artist 50 Cent’s website and Emmis’ Hot 97 site on Wednesday, February 24th.
“A huge audience tuned in to the radio station’s website [and] 50 Cent’s website at 8PM in the evening to watch The Wizards NYC reality show. It is truly groundbreaking, and a win-win for both the audience and advertisers,” notes Benjamin Finley, VP, Branded Entertainment, Emmis Communications Corporation.”
Plans to monetize include integrating advertisers into upcoming shows, with in-Stream Video Advertising, Pre-Mid-Post Rolls, and a Skinned player around the programming. Sponsor messaging carries through to partner sites such as iconic Rap Artist 50 Cent’s website, according to Mary Spio, Co-Founder and President of Gen2Media.
This is a great way for stations to utilize their online platform to extend their brand into video. It’s obviously a big opportunity for the station to connect with their audience, and offer that opportunity to sponsors as well.