Streaming music may be getting all the attention, but one streaming platform is getting plenty of traction with streaming talk programming. Stitcher lets listeners select from a long list of streamed radio and listen to it when they want, from lots of devices.
The platform has been around for quite awhile, and got a little bit of attention a while back when it landed a big deal with Ford – alongside Pandora, which got all the publicity. Now Stitcher also has deals with GM and Buick as well, with features that include voice activation. Stitcher started out positioning itself as a podcasting tool, which could explain why it stayed lower on the radar than some other streaming tools that have gotten more publicity.
Stitcher takes the best parts of podcasting – the ability to listen to high quality, mainly talk programming, on-demand, and makes it much more convenient by eliminating the need for syncing or updating. Listeners can create “stations” that include all the content they want, and then listen to it when they want. It’s a great option for folks who like to listen online but want more than their music streams.
Stitcher is also a great option for content providers. They’ve just announced a new deal with SModcast, one of the biggest podcast shows on iTunes that will create a 24/7 Internet radio station that will feature live and archived radio programs from Kevin Smith, Jennifer Schwalbach and Jason Mewes and be available on Stitcher’s free mobile and iPad™ apps.
Stitcher pulls content from more than 5000 media sources into a handy streaming tool that auto manufacturers have identified as a basic element for dashboards. That makes it an important platform for content providers who are looking for in-dash exposure as well…
It was bound to happen. Adam Carolla, whose standalone podcast project consistently ranks multiple shows in the iTunes top ten audio podcasts, will join a late night video block of programming on AOL that will, no doubt, extend his reach and build his brand while contributing to increased audience and revenue for them as well.
Last week AOL announced a new late night video block of programming featuring content from “The Adam Carolla Show,” ”Kevin Pollak’s Chat Show,” and Kevin Smith’s SModcast Network. Fans will be able to both hear and see the best moments from these popular podcasts and talk shows on a nightly basis exclusively on AOL.com.
This move will feature weekly highlights from ACE Broadcasting’s “The Adam Carolla Show,” where the celebrated author of the bestselling In Fifty Years We’ll All Be Chicks interviews celebrities, athletes and other persons of note. That programming will be paired with highlights from Kevin Smith’s Smodcast Podcast network, and Kevin Pollack’s weekly video show Kevin Pollack’s Chat Show.
Carolla, Pollack and Smith will each maintain their own online presence and continue producing their programming. AOL will feature highlights, and no doubt extend their reach. When I checked, Carolla had 3 podcast shows in the top ten audio podcasts on iTunes, with another at number 11. His show has seen over 50 million downloads, making him the most popular audio podcast of all time. Pollack and Smith are video guys. Pollack produces a weekly video show that airs on sunday nights and is available on YouTube and iTunes. Smith’s Smodcast Podcast network is a veritable treasure trove of creative online content.
Carolla’s been an advocate of podcasting, but he’s made no bones about the fact that the revenue wasn’t rushing through the door. I’m sure this deal offers him a better financial outlook. AOL meanwhile, sees the opportunity that popular content on iTunes can offer in terms of building a network. Their ability to offer a revenue solution to independent content creators is a win for them and the talent.