NPR has been making a name for itself as an online platform for streaming music – and doing a nice job of it. Their First Listen series has debuted music by artists like Norah Jones, David Lynch, Shaangan Electro (new wave dance music from Africa), Herbie Hancock, Bettye LaVette, The National, Josh Ritter, and David Byrne. Are you getting the idea of the diversity and stature of the list? Seems like everyone wants to debut their new tunes on NPR Music…
The number of people coming to the site continues to increase, to about 1.7 million unique users in May.
The platform has provided listeners with excellent front seat coverage of big music festivals like Bonnaroo and SXSW. Kinsey Wilson, NPR’s general manager of digital media told the NY Times that since the music site went live in 2007, its staff has “provided a hub where things can originate,”. Wilson says the site expands on the reputation that NPR has for helping folks find unusual things they might not otherwise come across.
The new app enables listeners to easily listen to music by genre, build playlists, and purchases songs. On new iPhones, listeners can do all of this in the background while multitasking. It’s another in a long list of great digital tools that NPR continues to develop – NPR’s digital platform has been leading broadcasters who are looking to extend and expand their brand online…
This week, RAIN: The Radio and Internet Newsletter announced that Kinsey Wilson, Senior VP and General Manager of NPR Digital Media will be a keynote speaker at RAIN Summit West on April 12th in Las Vegas. The RAIN Summit event in Las Vegas is an official event of the NAB Show and features a full day of panels, presentations and speakers on the topic of Internet Radio and digital audio platforms. In it’s 8th year, this event is the best event of the year for anyone involved in the industry to learn, connect and network with others in the business of Internet radio.
Wilson oversees an impressive digital media platform at NPR that includes web, podcasting and mobile operations. Previously, he was the executive editor of USA Today and oversaw the award winning redesign of that paper’s website.
NPR’s digital platform is impressive and innovative, I’d go so far as to say that they’re doing the best job of any broadcaster in utilizing their digital platform to distribute their content, engage their audience and extend their brand. This is a great opportunity to see what they’re doing and listen to a lead digital thinker in our industry.
You can get more information and register for the RAIN Summit here.