Tag Archives: LinkedIn

Putting My Money Where My Mouth Is

It’s a big week for Internet radio. The space has been buzzing about Pandora going public since the news was announced back in May. This week their stock will be sold on the New York Stock Exchange for the first time.

I have a lot of admiration for the folks at Pandora and their product. I think they have thought hard and fought hard to create a product that works for listeners and musicians. Through perseverance and innovation they’ve created a product that has arguably become the generic term for Internet radio.

Latest reports peg their registered listener list at more than 90 million. 24% of the 12+ population in the US use it. That’s more than use satellite radio, Linkedin or Twitter. Their audience is growing exponentially. Right now 60% of their listeners are mobile, and Internet radio isn’t even in cars yet. But it’s coming.

Expenses are high for Internet radio, that’s definitely the challenge for Pandora. The naysayers are out in force this week proclaiming streaming dead, or at least deadly for investors. So here’s the deal: in the last one year period, Pandora grew its user base by close to 100%. During the same period they grew revenue by about 250%. Expenses surged 195%.

I believe that Pandora will continue to grow its audience. I think they will also continue to develop new and innovative ways to sell advertising and offer value to ad partners. I also believe there are ways other than advertising to make money with a user base as large as Pandora’s. I think a registered user base of passionate listeners is rare and golden, and I’m betting that Pandora will be able to wisely leverage it to more and more profitability.

So I’m in. I’ve placed my order. Stay tuned..

40% of Public Radio Listeners Are Streaming Weekly

Jacobs Media has updated their annual survey of lots of public radio listeners about their technology habits. Public Radio Tech Survey 2010 interviewed more than 21000 public radio listeners in the US. The results reveal a continuing trend toward the use of mobile devices. “There’s been a lot written and said about how new technology impacts ‘old media,’ notes Jacobs Media President Fred Jacobs. “ Our findings clearly show how the smartphone continues to be the hot item, led by the Apple iPhone.”

Jacobs is only releasing highlights, so I have not had the chance to parse the info myself and think about it, but here are some highlights from them:

  • More than one-third of PRTS3 respondents now own a smartphone, up 29% from last year’s study. IPhone is the top choice.
  • One-fourth of public radio survey takers listen to Pandora monthly or more.
  • Nearly two-thirds of respondents now have a social media profile. Facebook and LinkedIn are the big gainers.
  • Four in ten survey participants listen to streaming audio at least weekly, up 17% from last year’s survey.
  • In the past year, six of every ten respondents say they have downloaded and listened to a podcast.
  • More than one in ten owns an eReader, such as a Kindle or Nook, while 6% have already purchased an iPad.
  • Overall, 6% say they have an HD Radio, up 22% from last year. On the other hand, satellite radio’s 13% is similar to last year’s levels.

Typically, Jacobs will release additional info from the survey over the next few weeks or months.

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