Tag Archives: Livio

Internet Radios Selling Well In Auto Aftermarket

Six percent of automotive aftermarket car radios sold this year will be Internet radio capable, according to the Consumer Electronic Association. That number will increase to 14% by 2015 based on projections from the CEA.

In sync with that trend, Ford will no longer put cd players in the dash of their cars, opting instead for their connected dash approach, according to Digital Music News.  “In-car entertainment technology is moving digital more rapidly than almost any other element of the vehicle experience,” said Sheryl Connelly, global trends and futuring manager at Ford Motor Company.  “The in-car CD player – much like pay telephones – is destined to fade away in the face of exciting new technology.”

The automotive aftermarket is hot for Internet radio, and most notably, Pandora enabled devices. Seattle-based Car Toys’ Jim Warren said, “Pandora products are selling through quite well. Typically, the Pandora feature is packaged in with other step up features so it is difficult to isolate the impact of the feature by itself. Regardless, we love seeing our suppliers adding step up features that connect the smartphone to aftermarket car audio.”

This year has seen a lot of interest by automotive aftermarket companies in introducing Internet radios. Alpine says that 60% of their 2011 radios have Internet radio features. Pioneer, Kenwood, Livio Radio and other manufacturers have introduced devices as well. “When we first started selling Internet radio products in 2008, we were cold calling customers and the main question we had to answer was “What’s Internet Radio?” Now customers are calling our office and asking us what products we have that can add Internet Radio to their cars.” says Jake Sigal, Founder of Livio Radio.

No doubt Pandora’s big brand helps to create the kind of buzz that sells these radios. Functionality that leaves the listening choices to the listener will be important to the industry as a whole. I look at the way that Sirius and XM drove the success of satellite radio’s expansion into cars and wonder who – other than Pandora and to some degree Clear Channel – is driving online radio’s automotive future?

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Livio Puts Internet Radio In Your Car

Jake Sigal doesn’t spend much time sitting still. At 28 years old, he’s launched a bunch of successful products, ranging from the first USB Turntable designed to convert those vinyl albums to mp3’s (I bought one for my husband a few years ago), to tabletop Internet radios. He is the CEO of Livio Radio and the Founder/CEO of Myine Electronics. Livio designs Internet radios that work fast without complicated menus and sells sells the NPR Radio and the Livio Radio featuring Pandora. Myine manufactures high-quality electronic audio products.

Now Livio is introducing the Carmen, a portable Internet radio solution for use in the vehicle. Compatible with the Mac or PC, the Carmen connects to the computer with a USB cable and records and stores content from over 42,000 AM/FM and Internet-only radio stations streamed from around the world using RadioTime’s tuner.  Users may then connect the portable Carmen to the vehicle’s 12-volt socket and play back the stored audio library through the car stereo using an open FM channel or auxiliary (AUX) input.

It’s an interim solution for bringing Internet radio into cars without needing a smartphone or constant wifi connection.

Carmen’s user-friendly interface includes fast-forward, rewind, and skip functions. “The Carmen is all about further expanding Internet radio consumption to the car,” Sigal said. “We designed Carmen with DVR in mind. It gives users access to local stations from across America and around the world – their music, news and talk radio – plus genres that you can’t find anywhere on AM/FM for plug-and-play listening and enjoyment in any vehicle.”

At $59.99, the price is right…

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