More than a quarter of mobile subscribers listened to music on their phones in April, according to new data from comScore. 25.8% of US mobile subscribers used their mobile device to listen to music, a number that is up 1.3% from the first quarter stat. Texting is the most popular activity at 74.1%, with app use, browser use, social interactions and gaming being the other popular activities.
The increasing popularity of mobile music listening is having an impact that is interesting to observe. Last week I wrote about Samsung as the latest mobile phone manufacturer to purchase a streaming service, recognizing the opportunity that lies in providing music content. SiriusXM recently announced a major upgrade to its mobile streaming offering – in the future, hanging on to their subscribers will likely require more and more competition with streaming services that are mobile-ready.
Meanwhile broadcasters are pressing for FM chips in phones to be mandated by congress, despite resistance by phone manufacturers. This could be a critical piece of broadcast radio’s future survival as mobile listening continues to grow. But the question remains, will listeners choose to listen to fm services when streaming services are available? Given the higher degree of interactivity offered by most streaming options, this is a big question.
A study of global mobile device behavior shows rapid growth in the use of those devices to stream audio and video. Mobile Life is an annual study from TNS of global device consumer behavior.
The study is huge – 34,000 interviews with mobile users in 43 countries. But this chart, which shows the activity level of various services on mobile devices from 2010 to 2011 shows streaming music and video as rising from 0 to significant in a very short period of time.
Pandora, the most listened to Internet radio platform in the US, sees at least 50 percent of listening occurring on mobile devices. Dashboard devices that enhance ease of listening in cars will likely accelerate growth.
The ubiquity of mobile streaming, combined with the allure of the devices themselves, are a huge threat to broadcast listening, and it is a small wonder that broadcast advocates want to see FM chips built in and promoted. It’s also possible that expensive data plans that make it difficult to stream could drive some mobile FM listening on those devices. While I’m skeptical of the uptake that listening to FM on a smartphone will see from consumers, I get why NAB and individuals like Jeff Smulyan of Emmis Broadcasting are pushing it. As mobile usage continues to soar, being part of the mobile content package could be a critical piece of broadcasting’s survival.
Four fifths of online radio stations in Germany are only available online, according to a newly released study by the Bavarian regulatory authority for commercial broadcasting – BLM and Berlin strategy consultant Goldmedia. The study is based on a survey of 2692 online radio operators in Germany in 2010.
Interest in online radio grows every year. About 11 million Germans listen to online radio at least occasionally, according to a 2009 Online Study 2009, and 12 percent of all Internet users are already using online radio regularly.
Other highlights from the study:
- While FM radio channels are turned on mainly in the morning, online radio is mostly listened to in the evening.
- About 44 percent of all streaming services are already available on mobile phones.
- Mobile app services offered by stations have also increased. More than 70 percent of FM stations reported having heir own apps, all of them for the iPhone.
- There has been a 40 percent increase in online radio services in Germany since 2009.
“The new study documents once again the significance online radio listening has already gained and shows how manifold and creative this medium is. Traditional radio stations are obviously taking on the challenges posed by new technology and actively creating new services.” says Stefan Sutor, Director of the Radio Department in the Division Programme of the BLM. The study also concludes that mobile streaming options will further the popularity of the medium, but notes that the challenge will be making the offers and new program formats economically successful.