Tag Archives: NAB Show

Targetspot’s Study: Excellent Data on Impact of Internet Radio Ads

Adding Internet radio to the media mix increases the overall effectiveness of an advertising campaign, according to new research presented during the RAIN Summit in Las Vegas last week by Targetspot CEO Eyal Goldwerger. TargetSpot research found a 3.5X higher ad response rate when adding Internet Radio to a Broadcast Radio campaign, and a 2X higher ad response rate when adding Internet Radio to an online campaign.

Targetspot’s research was done by third party Parks Associates and represents the first in-depth independent study on the effectiveness of Internet radio advertising. Goldwerger unveiled the whitepaper based on the results, entitled “Internet Radio Advertising Impact”, to record attendance at the RAIN event during NAB Show Week.

It’s a deep meaty piece of research that provides excellent validation of the effectiveness of Internet radio advertising. Highlights:

  • Users who listen to Internet Radio are twice as likely as Internet-only users to respond to an Online ad.
  • The use of Internet radio in an ad campaign can increase ad recall by as much as 2.3%.
  • Broadcast Radio ad recall and response rates significantly increase (3.5%) when combined with Internet Radio use.
  • Consumers are more likely to take action on a broadcast ad if they also listen to Internet radio.
  • In many cases, Internet radio ads combined with broadcast radio ads result in more than twice the ad campaign recall.
I am thrilled with this new piece of research. It’s a much needed and excellent contribution to the Internet radio marketplace that will no doubt benefit their network of stations as well as the overall Internet radio marketplace. Hats off to Targetspot not just for funding it, but also for releasing the data publicly at the RAIN Summit and on their website. It’s an impressive commitment to the space that should be recognized by everyone in the industry.

NPR Digital Exec Will Keynote RAIN Summit

NPR's Kinsey Wilson

This week, RAIN: The Radio and Internet Newsletter announced that Kinsey Wilson, Senior VP and General Manager of NPR Digital Media will be a keynote speaker at RAIN Summit West on April 12th in Las Vegas. The RAIN Summit event in Las Vegas is an official event of the NAB Show and features a full day of panels, presentations and speakers on the topic of Internet Radio and digital audio platforms. In it’s 8th year, this event is the best event of the year for anyone involved in the industry to learn, connect and network with others in the business of Internet radio.

Wilson oversees an impressive digital media platform at NPR that includes web, podcasting and mobile operations. Previously, he was the executive editor of USA Today and oversaw the award winning redesign of that paper’s website.

NPR’s digital platform is impressive and innovative, I’d go so far as to say that they’re doing the best job of any broadcaster in utilizing their digital platform to distribute their content, engage their audience and extend their brand. This is a great opportunity to see what they’re doing and listen to a lead digital thinker in our industry.

You can get more information and register for the RAIN Summit here.

Internet Radio’s Finest to Gather in Toronto, Las Vegas

RAIN: Radio and Internet Newsletter has announced dates for two exciting, informative and prestigious industry events. On March 12th in Toronto during Canadian Music Week, RAIN will host its first Canadian RAIN Summit, featuring interesting speakers and topics related to Internet radio both in Canada and the United States.

On April 12th, RAIN will host its annual flagship event at the Renaissance Hotel in Las Vegas. This event takes place during and is an official co-located event of the NAB Show. It’s the premiere educational and networking event for Internet radio. Broadcast radio executives, Internet radio entrepreneurs, and sales and technology visionaries convene at the Renaissance Hotel adjacent to the Las Vegas Convention Center for engaging panels and presentations on technical and legal aspects of the business, programming expertise and business strategies. All RAIN Summit registrants will also receive access to the 2010 NAB Show exhibits.

Join RAIN publisher Kurt Hanson and a slate of industry leaders for a full day of information and networking in Las Vegas, or an afternoon’s worth in Toronto – or both! Then end the day socializing with other broadcasters and webcasters at the famous RAIN Summit cocktail party.

Get more information about the Toronto RAIN Summit here, and preliminary info on the Las Vegas event here. See you there!

%d bloggers like this: