Tag Archives: National Public Radio

NPR’s Latest Midas Touch

All Songs Considered

Image via Wikipedia

NPR, long known as a news organization, has lately been producing some outstanding digital music offerings. The latest one is their 24/7 All Songs Considered Stream. Launched to celebrate the tenth anniversary of the All Songs Considered radio show. The stream offers every song they have played on the show and more.

It’s not an interactive stream, the channel simply plays the entire list of stuff aired on the show. Which makes it very simple to produce. The site shows a list of recently played songs and artists, and when I checked it out included such diverse offerings as Stephen Stills, Death Cab for Cutie, Mogwai, Beck, Andrew Bird, Buena Vista Social Club, and lots of others. You can also click to download songs from iTunes or Amazon, and connect to NPR Music pages with more info on the artists.

I love the simplicity of this channel – just a steady stream of songs that NPR guys Bob Boilen and Robin Hilton once chose to highlight on the show, all mixed up. The listening is diverse and includes live concerts, bootlegs, and shows put together around distinct themes like odd musical pairings (like the David Bowie/Bing Crosby duet) and a Led Zeppelin tribute show.

The point is these guys have been producing great audio content weekly for years, and now it’s available as a streaming channel 24/7. A nice way to re-engage listeners, gain new ones, and once again remind everyone that NPR produces lots and lots of excellent audio content that is not just about news…

Here’s that duet:

NPR’s Got Lots Of Listeners, Lots Of Web Traffic

By 9am on weekdays NPR‘s broadcast audience has peaked, while the online audience continues to build until mid afternoon. According to data NPR recently shared on their website, the broadcast audience peaks at 7am with about 2.3 million listeners in an average quarter hour. Two hours later that number is under 2 million and falling – while the streaming audience is ramping up.

The streaming audience peaks at about 70,000 at 2pm. Both the broadcast and streaming numbers drop for the rest of the afternoon, with the broadcast audience peaking to 2 million again at 5pm.

NPR.org’s deep online platform includes a large amount of programming from the 24 Hour Stream or archived shows like Morning Edition, NPR Newscasts, Car Talk, or NPR Music. The online number seems to indicate website traffic, and therefore counts visits to NPR’s blogs and news offerings on the site as well.

It’s very interesting data that underscores what a deep platform NPR has. By offering live and archived streamed programming and other website features, NPR is doing a nice job of expanding their brand.

Note: This post has been updated (9:50am) for better accuracy. Many thanks to Matt for his comments and insight.

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