Tag Archives: Norah Jones

New App Makes NPR Music Even Better

NPR has been making a name for itself as an online platform for streaming music – and doing a nice job of it. Their First Listen series has debuted music by artists like Norah Jones, David Lynch, Shaangan Electro (new wave dance music from Africa), Herbie Hancock, Bettye LaVette, The National, Josh Ritter, and David Byrne. Are you getting the idea of the diversity and stature of the list? Seems like everyone wants to debut their new tunes on NPR Music

The number of people coming to the site continues to increase, to about 1.7 million unique users in May.

The platform has provided listeners with excellent front seat coverage of big music festivals like Bonnaroo and SXSW. Kinsey Wilson, NPR’s general manager of digital media told the NY Times that since the music site went live in 2007, its staff has “provided a hub where things can originate,”. Wilson says the site expands on the reputation that NPR has for helping folks find unusual things they might not otherwise come across.

The new app enables listeners to easily listen to music by genre, build playlists, and purchases songs. On new iPhones, listeners can do all of this in the background while multitasking. It’s another in a long list of great digital tools that NPR continues to develop – NPR’s digital platform has been leading broadcasters who are looking to extend and expand their brand online…

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NPR Music Streams Debut of Norah Jones Album

jonescdNPR’s digital platform is diverse and often sets the standard for ways that broadcast stations can expand content online. As evidence of that, this week they debuted the new album by Norah Jones. Debuting this album as part of their “Exclusive First Listen Series”, NPR offers a huge value proposition to listeners who can go online and listen to Norah Jones new album The Fall song by song, or in its entirety.

The album, by Grammy award winning Jones, features songs written by Ryan Adams, Jesse Harris and other noteworthy musicians. It will be released on Blue Note Records on November 17th, which means that for two weeks you can hear it exclusively on NPR. Previous albums debuted in this series include Bjork, Moby, Regina Spektor and Leonard Cohen. A pretty diverse bunch for a brand that used to be primarily associated with news or classical music.

I’m listening to Norah’s album now and loving it. The start of the album was preceded by a preroll for Bose. Apparently, NPR is not shying away from an ad supported model online…

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