Clear Channel will offer a special Verizon Wireless only version of iheartradio in a new release/upgrade of the software due out by Christmas. More than 4 million people have already downloaded the iheartradio mobile app which is available for iPhone. This new release will include an application for Android and Blackberry devices.
As part of the latest upgrade to the app, Clear Channel worked closely with Verizon Wireless to integrate V Cast Music and enable mobile purchases of full-track downloads, ringtones and ringback tones into a special Verizon Wireless-only version of iheartradio. V Cast is Verizon’s branded content platform. Ed Ruth, director, strategic business development and partner management at Verizon Wireless calls it “the ultimate in user choice and convenience”.
Clear Channel’s iheartradio platform has developed into a more than just a launching pad for broadcast station’s streams. It includes nearly 400 unique stations, including America’s most popular local radio stations and a growing number of digital-only channels such as Christina Aguilera Radio, Megadeth Radio, White House Brief and others. The company has also used the platform to build out interesting advertiser sponsored channels that integrate brands into the programming such as the recently launched Pirate Radio channel to promote the Focus Features film, and Red Star Radio sponsored by Macy’s. This new partnership with Verizon is an extension of that concept.
Clear Channel has launched a new streaming channel on iHeartRadio for the new film Pirate Radio. The movie, about renegade rockers in the 1960s off the coast of England, is full of great music by The Beatles, The Stones, Beach Boys, Dusty Springfield, The Who, Jimi Hendrix, Smokey Robinson, David Bowie, Otis Redding, Cat Stevens and more.
The movie is about a group of DJs who “go rogue” and start a radio station on a boat in the middle of the Northern Atlantic, playing rock records and breaking the law all for the love of music. The songs they played united and defined an entire generation and drove the British government crazy.
It’s a great concept for a station and a perfect promotion of the film. The station has a website where you can listen, watch movie trailers and video clips, check out pictures and buy the soundtrack of the movie. I love the integration of on and offline media used to promote a real station based on a fictional retelling of a story about a real station….
NOTE: For still more irony, Rusty Hodge from Soma.fm let me know that the real station, Radio Caroline, is still streaming online.