Tag Archives: Public broadcasting

NPR Will Use Triton’s Audience, Ad Measurement Tools

NPR Digital has teamed up with Triton Digital to offer new services to member stations. The new tools will include audience measurement and sponsor management tools that are intended to help stations grow their digital sponsorship revenue by more effectively presenting listeners with audio sponsorship messages, while at the same time providing measurement of audience and sponsorship impact.

Bob Kempf, Vice President of NPR Digital Services, (and an old friend – hi Bob!), says “these new tools will help stations to better identify and quantify the rapidly growing number of listeners that are accessing their programming through online streaming, and to translate that into metrics that are meaningful to potential sponsors.”

Triton’s Webcast Metrics will provide the audience measurement piece and Ad-Injector ad insertion will enable the corporate sponsorship tools. Combined, these tools will provide NPR stations with the ability to coordinate, measure and confirm corporate sponsorship campaigns in a similar way to ad campaigns.

This seems like a natural for NPR, rounding up their network of stations online for measurement of audience and sponsor campaigns – so much so that I’m kind of wondering what took them so long – my guess there is that it smelled a little too much like commercial station behavior and that kept them away for a while.

 

Advertisements

40% of Public Radio Listeners Are Streaming Weekly

Jacobs Media has updated their annual survey of lots of public radio listeners about their technology habits. Public Radio Tech Survey 2010 interviewed more than 21000 public radio listeners in the US. The results reveal a continuing trend toward the use of mobile devices. “There’s been a lot written and said about how new technology impacts ‘old media,’ notes Jacobs Media President Fred Jacobs. “ Our findings clearly show how the smartphone continues to be the hot item, led by the Apple iPhone.”

Jacobs is only releasing highlights, so I have not had the chance to parse the info myself and think about it, but here are some highlights from them:

  • More than one-third of PRTS3 respondents now own a smartphone, up 29% from last year’s study. IPhone is the top choice.
  • One-fourth of public radio survey takers listen to Pandora monthly or more.
  • Nearly two-thirds of respondents now have a social media profile. Facebook and LinkedIn are the big gainers.
  • Four in ten survey participants listen to streaming audio at least weekly, up 17% from last year’s survey.
  • In the past year, six of every ten respondents say they have downloaded and listened to a podcast.
  • More than one in ten owns an eReader, such as a Kindle or Nook, while 6% have already purchased an iPad.
  • Overall, 6% say they have an HD Radio, up 22% from last year. On the other hand, satellite radio’s 13% is similar to last year’s levels.

Typically, Jacobs will release additional info from the survey over the next few weeks or months.

%d bloggers like this: