Streaming solutions provider Jetcast has partnered with Lenco Mobile and announced a listener loyalty program for Internet radio stations. RadioLoyalty will reward Internet radio audiences for using their favorite stations’ Internet broadcasts.
Jetcast provides streaming solutions to television and radio broadcasters, including streaming, ad insertion and network ad sales. Clients include Buckley Radio, Grupo Radio, 1.FM and 977music.com as well as others.
“Our RadioLoyalty™ loyalty program is focused on helping Internet broadcasters succeed in the digital marketplace,” said John Williams, CEO of Jetcast. “RadioLoyalty™ contains all the tools necessary for a broadcaster to dramatically increase the usage of their Internet broadcasts, enhance audience satisfaction, and grow the station’s monthly recurring revenue. It is a win-win situation because RadioLoyalty™ rewards the listener and the station at the same time.”
Once a listener registers with RadioLoyalty™, they automatically earn points for various activities including listening to, or watching, a participating station’s Internet broadcast, referring friends to the station, and other activities. Loyalty Points can be redeemed for goods and services inside the RadioLoyalty™ store.
Newly released data from comScore puts Internet radio rep Targetspot’s network at the top of the “Entertainment-Radio” category for the month of February. Targetspot reps all of CBSRadio’s Internet radio sites which include AOL Radio and Launchcast as well as CBSRadio’s broadcast stations’ streams. In addition, Targetspot sells streaming audio ads on Slacker, MySpace Music and GOOM Radio.
It’s no surprise that their reach is large and their rank in comScore shows that is indeed the case. A Targetspot press release touts the info, saying “the company reaches more than 64% of the Entertainment-Radio category and 14% of the total Internet audience.”
It’s good to finally have some data to quantify the extent of Targetspot’s network reach. It’s important however, to understand what this comScore data is telling us, and what it is not. This ranker measures the number of persons that visit a website, not the number of listeners to a stream. The “Entertainment-Radio” category compares networks with websites in that category, and tracks traffic to those websites. comScore’s data is a useful tool for selling website impressions such as display banners.
So while it is good information, it’s data that is not about the number of listeners that a station has, and it’s information that is difficult to use to sell or purchase audio ads. It’s not as good as it would be if we could finally see the Targetspot network measured in AndoMedia’s Webcast Metrics report – which is a report that contains data about listeners to streams rather than visitors to websites.
This is Targetspot’s first inclusion in the report, which also measures Clear Channel Online, Pandora, Westwood One, and ReplaceAds’ network. Targetspot aggregates more than 29 million unique site visitors within its network.
The following chart shows the adjusted comScore data from the top five companies in the Entertainment-Radio expanded category report ranked by largest audience:
Total Unique % Rank Name Visitors (000) Reach ----- ---------------------------------------------- -------------- ----- 1 TargetSpot - Adjusted Reach* 29,452 64% 2 WestWood One Partner Sites -potential reach 27,430 59% 3 ReplaceAds - potential reach 18,638 40% 4 PANDORA.com 12,556 27% 5 Clear Channel Online 9,164 20% * Based on adjusted numbers released by comScore on 3/10/10