On-demand subscription music service MOG has joined the parade of online music platforms that are announcing partnerships with device and automotive manufacturers. Today MOG announced partnerships with LG for televisions and Sonos for home stereo systems. The New York Times reports they are also about to become part of BMW’s Mini lineup, alongside Pandora and others.
MOG will be pre-installed on the devices, and require a subscription. MOG is a subscription based on demand – or cloud – service that enables listening from various mobile devices.
MOG’s Founder and CEO is David Hyman, who will be appearing at RAIN Summit West on April 11th during NAB Show Week in Las Vegas. He’s not shy about his ambitions. “The car is the holy grail,” Mr. Hyman told the NY Times. “I look at the satellite-radio market in America, with 20 million subscribers, and I don’t see why we shouldn’t be 20 million subscribers.”
Pandora is already in a lot of cars, with deals for Ford, Toyota, Mini, and other automotive manufacturers in place. But MOG’s service gives listeners access to a different kind of listening – to songs on demand. Similar to cloud based music streaming services Rhapsody, rdio, and Spotify (which is not yet in the US), MOG is the first of this type of service to announce a deal to get into the dashboard of a major car manufacturer.
But not the last..
In the marketplace of streaming music services, rdio is one to keep an eye on. The on-demand service was launched last year by Skype founders Janus Friis and Niklas Zennström. Last week they revealed a new round of funding worth $17.5 million.
Rdio’s main selling point is its on demand feature that allows you to build playlists with any artists, albums, or songs that you want to listen to. Once you’ve built a playlist, you can stream it from your computer or other connected devices, and share it with your friends. You can also sync playlists to your mobile devices and listen during times when you are not connected.
On demand access to Rdio’s 5 million song library wherever you want it comes with a price – after a one week free trial Rdio charges $4.99 for access on your pc only, or $9.99 for web, mobile and other connected devices such as Sonos, a tabletop connected device that Rdio recently announced a partnership with.
Rdio’s integrated with facebook, so you can sign in with your facebook account and share music and playlists with your network of friends. In addition to playing music that you have placed in your collection or in playlists, you can choose to listen to Artist stations, or stations built from your Heavy Rotation or Collection. There’s also a recommendation feature that you can turn on or off.
Rdio’s got a lot going for it, with a nice combination of on-demand streaming as well as features that let you sit back and listen when you don’t feel like actively driving your listening experience. With kinda famous founders and the new money they’ve just rounded up, they’ve got staying power as well..