In a recent study of the way US consumers get their news, radio beat out newspapers. 34% used radio as a source of news yesterday, according to a new study by Pew Research Center for People and the Press. That beats newspaper’s 31% and ties online news which is also a source of news 34% of the time. 58% of those surveyed said they got news from television yesterday.
These numbers are not exclusive, in fact only 9% of respondents used digital as an exclusive source of news. 36% said they use some combination of traditional (tv, newspapers, radio) and digital sources.
The fact that so many folks look to various types of media for news is good news for radio. Radio has a long tradition of providing both dependable top-of-the-hour news and immediate news bulletins. News, particularly during a storm or other crisis, is one of the building blocks that radio uses to develop a relationship with its audience.
Broadcasters should heed the fact that people are diversifying their sources of news and build compatible digital platforms that compliment existing news offerings. Email and social media like Twitter and Facebook can provide updates and alerts as well as enable audience feedback and sharing.
Strata, a provider of software solutions for media buyers and sellers, has released results from a 3rd quarter agency survey that provides insight into media spends by agencies. Digital dollars are increasing, but TV and cable continue to see the largest dollars spent.
Cross platform advertising strategies are more common, with 47% saying they are “doing more cross-platform advertising than ever before.”
More than 80% of the agencies said they are spending more on digital than ever before. Of the digital dollars being spent, most of it is in display and search, with location based ads turning out to be not-so-important to buyers.
In terms of how the agencies are placing those digital dollars, lots of it is going into ad networks, but buyers are also turning to their traditional media contacts to place digital dollars – such as on TV, Radio or Print websites. It would appear from that info that those TV and Radio salespeople have been able to leverage their agency relationships to sell their digital assets alongside their traditional units.
- Music in the lives of kids has increased to more than two and a half hours a day since the last study.
- Among 15- to 18-year-olds, just under half (45%) say they have ever listened to the radio through the Internet.
- On an average day, an 8-18 year old spends 32 minutes listening to music online, 32 minutes on (broadcast) radio.
- They dedicate the same portion of listening time to Internet radio as they do to broadcast radio (23%).
The main conclusions of the study focus on the fact that young people’s lives are “filled to the bursting point with media,” as they pack nearly 11 hours of media content into 7.5 hours per day (thanks to multi-tasking). According to the study, “The transformation of the cell phone into a media content delivery platform, and the widespread adoption of the iPod and other MP3 devices, have facilitated an explosion in media consumption among American youth.”
You can read more about the study at RAIN.