Tag Archives: The Beatles

Last.fm Knows Who’s Listening

Last.fm’s US audience grew 90% over the past twelve months, according to a post in the UK based Guardian’s digital blog. According to David Goodman, president of CBS interactive music, Last.fm’s US audience has risen from 3.5 million monthly uniques 12 months ago to 8 million now.

Goodman discussed plans for continued growth in both Europe and the US, including ads for the service in the London Underground, and further integration of Last.fm’s features across all CBS properties.

CBS has access to lots of listener data by virtue of Last.fm’s scrobbling feature which tracks each user’s musical taste by recording details of the songs the user listens to, either from Internet radio stations, or the user’s computer or many portable music devices. Goodman aims to see that data become the defacto source of what people are listening to.

Last.fm Trends offers great listening info – it makes lots of sense that CBS stations would integrate the content into their online and on-air offerings. For example, last week’s rising artists chart shows Danger Mouse and Sparklehorse up 571% with 42, 429 listeners. Meanwhile, Lady Gaga tops the Top Tracks chart, Alejandro saw 133,877 plays; and The Beatles were the top artist with 1,199,995 plays.

It’s interesting stuff, this data tracking. Goodman and CBS are wise to gather it and offer it up to their own stations and others. In April, CBS announced that Last.fm would stop on-demand song streaming and emphasize its personalized radio station streaming services as well as its scrobbling and social features that focus on the buzz around songs and artists. Which of course will keep folks buzzing about Last fm as well..

Internet Radio Stations Play More Artists Than Broadcast Stations

The number of unique artists played on Internet radio stations is more than 32 times the number of unique artists played on broadcast/terrestrial radio. According to data supplied by streamSerf, a company that monitors and reports on music played on terrestrial, Internet and satellite radio stations, last month broadcast radio stations played 25,399 unique artists (US, including public radio stations) while Internet radio stations played 829,971 unique artists in the same time period!

“There is room for a more diverse, less centralized music scene in the world today – and this is being created and facilitated by technology and internet radio.” says Paul Mockenhaupt, Founder of streamSerf. streamSerf is an important tool that enables independent artists who are marketing their music on the Internet to track their success.  “streamSerf.com is the ONLY tool available for these artists to measure their efforts, track their spins, plan their tours, validate their promotional campaigns, find stations that play [similar] music, check their royalty payments, etc.”

It’s not shocking to learn that Internet radio is more diverse. There are more choices for the listener, and more determination by the stations themselves to provide alternative music to the basic cookie-cutter formats and playlists provided on broadcast radio. It is stunning to learn that Internet radio’s list of unique artists is greater than broadcast radio’s by 3600%. (It should be noted that these stats do not even include stations that stream individualized channels, such as Pandora.)

Also interesting is the list of artists that get the most plays on broadcast stations versus Internet radio stations. While some of the top ten artists are the same on either list, others are very different:

courtesy of streamSerf

courtesy of streamSerf

According to Mockenhaupt, that’s just the tip of the iceberg. He says the real story isn’t in the top 10, or even the top 1000…” it’s the new, fresh, undiscovered, local, home grown music that’s filling the internet airwaves!” Internet radio gives voice to the long tail of music, providing entry for many musicians that have never had a platform before. That, he says, is the “magic” of Internet radio…

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