Tag Archives: Triton Digital

Study: More Than One in Five Listen To Streams Daily

 

Triton Digital and Alan Burns and Associates recently released a new study Radio Tomorrow which focuses on listener attitudes and behavior with a focus on future prospects for the medium. It’s a dense study with a lot of interesting questions in it. For example,

25% of those asked stream music on a smartphone daily from AM/FM, Pandora and other sources, and the number climbs to almost 40% weekly. Pandora alone claims 11% daily and 15% weekly in terms of people using it, per the study.

Some of the news in the study is predictable: young people listen to radio less, want more control of their stations.

Some of it is less so – for example, the study found that 44% of listeners would be more likely to buy a phone if it had an FM chip in it. And of the nearly 20% who have internet access in their cars, many still listen to AM/FM (70%).

When asked if there is a medium that feels like a friend, 50% named RADIO. And they find radio ads more trustworthy and less annoying.

If you haven’t taken a look at this study you should. There’s meaningful takeaways for anyone programming a station, online or not…

Alan Burns and Associates Radio Tomorrow Study

 

NPR Will Use Triton’s Audience, Ad Measurement Tools

NPR Digital has teamed up with Triton Digital to offer new services to member stations. The new tools will include audience measurement and sponsor management tools that are intended to help stations grow their digital sponsorship revenue by more effectively presenting listeners with audio sponsorship messages, while at the same time providing measurement of audience and sponsorship impact.

Bob Kempf, Vice President of NPR Digital Services, (and an old friend – hi Bob!), says “these new tools will help stations to better identify and quantify the rapidly growing number of listeners that are accessing their programming through online streaming, and to translate that into metrics that are meaningful to potential sponsors.”

Triton’s Webcast Metrics will provide the audience measurement piece and Ad-Injector ad insertion will enable the corporate sponsorship tools. Combined, these tools will provide NPR stations with the ability to coordinate, measure and confirm corporate sponsorship campaigns in a similar way to ad campaigns.

This seems like a natural for NPR, rounding up their network of stations online for measurement of audience and sponsor campaigns – so much so that I’m kind of wondering what took them so long – my guess there is that it smelled a little too much like commercial station behavior and that kept them away for a while.

 

2011 in Webcast Metrics: Some Winners, Some Losers

Triton Digital has released its monthly top 20 report for December 2011, based on its measurement of streaming platforms that subscribe to its Webcast Metrics service.

I’m weary of the microscopic monthly analysis of this data, so I decided to take a look at what has happened to the general space in a year.

  • Pandora continues to completely dominate the measured pack. From January 2011 to December 2011 they grew their AAS (Average Active Sessions) by 88%. Session starts grew by less, meaning they did a pretty good job of holding on to their listeners. Their Time Spent was down, but only  slightly from .83 to .75.
  • Slacker was the big winner in terms of share of growth, they increased the size of their AAS by nearly 93%. The numbers are much smaller though, Slacker ended the year with an AAS of 50,767, in part thanks to the addition of AOL‘s streaming audience to its network. Slacker’s growing their audience and their tsl — gaining listeners and getting them to listen longer.
  • Clear Channel’s online platform is iHeartRadio, although on the ranker it appears as Clear Channel. Their online audience grew as well, but not as much as you might expect given all the promotion. AAS is up by 48%. TSL down from 1.15 to .63 – more listeners spending less time listening.
  • CBSRadio’s online platform suffered the loss of AOL’s streaming audience when they moved to Slacker. Their online audience dropped nearly 40% last year.
  • ESPNRadio.com started the year on a big high of 17000, the largest standalone streaming number. At the end of the year they were still the biggest, although their number is down to 13,959 in December. It is possible given their singular focus on sports that January’s exciting football playoffs factor into that, I’m not sure.

Got more observations? Chime in! Here are the rankers I took my observations from:

October’s Internet Radio Audience Report

Clear Channel’s iHeartradio showed a surge in audience for October following the relaunch of the streaming platform with a 10 million dollar promotional budget that included a two day live and streamed concert in Las Vegas. Newly released audience data from Triton Digital’s Webcast Metrics audience measurement platform shows that iHeartradio gained 15% in the number of average active sessions from September to October’s 106,733, after gaining 10% in September, the month during which the relaunch of iHeartradio took place.

Meanwhile, Pandora‘s audience continued to surge as well, growing 7.5% to more than 800,000 Average Active Sessions Monday – Sunday 6am – mid in October.

CBS Radio‘s streaming audience fell again, after losing AOL Radio which migrated to Slacker in August. The AAS for CBS Radio dropped 14% during October. Slacker consequently saw their AAS grow by 18%. The Cumulus group of streaming stations is looking strong on the ranker as a result of their purchase of Citadel since the last release, however, their 45,489 AAS is actually lower than the combined Cumulus and Citadel numbers from September by about 4%.

WNYC debuts on the report, although we do not know if that’s a result of audience growth or that they are new to the measurement platform. Triton’s Webcast Metrics is server based measurement Other groups such as Cox, Entercom and others were pretty stable in the month to month report.

Internet Radio Audience Data Released For May

Triton Digital has released its ranker of the top 20 stations or networks measured within its Webcast Metrics audience measurement platform for May. At the top of the ranker, Pandora picked up another 30,000 or so Average Active Sessions, some of this a result of missing data from the last several months, which had been noted in previous data releases.

Other services were fairly stable, with CBSRadio losing a little in their AAS and Clear Channel picking up a few thousand. We’ll see a bigger loss assigned to CBSRadio in the coming months as the AOL audience number moves onto the Slacker platform and becomes part of that number. Slacker has said that their number will benefit by doubling with the addition of AOL’s measured audience. On their own, they have actually been losing a little ground on the ranker, their AAS dropped about a thousand from last month and roughly two thousand from March.

I’ve begun to think that a monthly microscope on each station or services ups and downs is overkill, so I’m reluctant to recite the minor changes that occur with every new data release. I think what’s more interesting is growth over several months and trending as it relates to big changes (like the AOL shift from CBSRadio to Slacker.)

I’m also hoping to see more and more information on listening patterns – how much is on a desktop versus mobile within these audiences? Where is the audience concentrated in terms of dayparts as well as geography? And what’s the universe looking like? I’m hoping that we’ll see more and more of that as the Webcast Metrics service matures and measures more and more of the Internet radio landscape..

Webcast Metrics Accreditation is Great News

Triton Digital recently announced that its audience measurement ratings product, Webcast Metrics, has been awarded accreditation by the Media Ratings Council. This is certainly great news for Triton, but cause for celebration by the Internet radio industry as well.

“Triton Digital Media is to be congratulated for the accreditation of Webcast Metrics,” said George Ivie, Executive Director and CEO of the MRC. He added, “Its commitment to quality, as evidenced by its commitment to the MRC accreditation process, demonstrates the seriousness with which it takes its leadership role in the streaming audio measurement space.”

Webcast Metrics’ data collection methodology, metrics , presentation dashboard and reports were audited by an independent CPA firm and reviewed by an MRC audit committee, which led to the accreditation of Webcast Metrics by the MRC. It’s a process that has been in the works for a couple of years, begun prior to the sale of Webcast Metrics parent company AndoMedia to Triton. (Triton has recently retired the name AndoMedia.) During those two years, we’ve seen some changes in the way the numbers are reported and the introduction of some new measurement terms that are more relevant to streaming media, such as AAS (Average Active Sessions) and Session Starts which replaced more traditional radio metric terms AQH and Cume.

Webcast Metrics is the brainchild of AndoMedia’s original Founder Jordan Mendell. Back in 2004, when the company that I founded, Net Radio Sales (now Katz360), was just getting started, we were looking for a server based audience measurement solution for our network of stations. Arbitron had recently purchased and then dropped Measurecast’s server based audience measurement platform in favor of panel based measurement with comScore, and we were looking for a new solution. We had been talking with Jordan about uniform ad insertion solutions for our network and brought the idea of audience measurement to him. Eventually, Aritaur Communications, which owned Net Radio Sales, also invested in AndoMedia, and Webcast Metrics was born.

Today the service is licensed by hundreds of broadcasters and online stations, including Pandora, Clear Channel, CBSRadio, Slacker, and many others. It provides real time audience measurement that stations can use to monitor their streams and advertisers can use to plan effective use of streaming audio.

I’m delighted that the service has achieved this accreditation. It’s a meaningful step for the industry that should enable ad dollars to be spent more easily and confidently. I’m also proud of the part I played in its history, and of the fact that – one day when we were all brainstorming for a name, I came up with Webcast Metrics. May it thrive…

AndoMedia Releases September Data

After a hiatus of a month or so and quickly on the heels of the release of August rankers, AndoMedia has released Webcast Metrics Internet radio audience data for September for its measured stations. Again, some data is missing due to a “log processing error.”

Average Active Sessions data is intact for all stations on the ranker. Pandora continues to lead the pack with now over 400,000 Average Active Sessions during the Monday-Sunday 6a-mid daypart. CBSRadio, including AOL and Yahoo’s streaming radio platforms, is next with Clear Channel following. Other broadcasters with streaming platforms that make the top ten are ESPNRadio, Entercom, Cox, Citadel, Cumulus and EMF. Slacker is the only online only brand that keeps Pandora company in the top ten.

Bonneville, at #15 on the ranker, has the highest Average Time Spent Listening of over three and a half hours per session.

Katz Online Network continues to be the only sales network represented on the ranker. Here’s the snapshot, you can see the entire press release here.

A Big Deal for Triton

Triton Digital has announced a “strategic partnership” with Slacker Radio to provide sales representation, audience measurement and ad insertion solutions.

This is a first indication that Triton intends to combine the force of its ad insertion, audience measurement and sales divisions in deals with content services and in competition with other Internet radio sales organizations. Slacker Radio has previously worked with Targetspot on ad sales. There’s  no indication as to whether Slacker’s new relationship with Triton is exclusive.

“We are focused on accelerating the growth and adoption of digital audio by creating dynamic opportunities for both traditional and new media clients. With an in-stream and mobile platform of more than 15 million registered users, Slacker further increases our digital sales footprint and brings highly compelling interactive opportunities to our advertiser and agency clients alike,” said Triton EVP Bill Freund.

AndoMedia, owned by Triton Digital, has had a relationship with Katz360 which left the audience measurement and ad insertion pieces to Ando, and the network selling to Katz. A year ago, Katz360 and AndoMedia announced a deal with Pandora which did just that. This deal with Slacker gives Triton the sales responsibilities and keeps it all inhouse.

Streaming Ad Insertion Patent Suit Gets Resolved

Flickr credit: Umjanedoan

Update: I’ve been hearing from some sources that the report that all of the companies involved in the lawsuit may not have been involved in this settlement, as was reported by Inside Radio on 12/30. That report was my only source of information on the settlement.

Key broadcasters have settled a patent lawsuit that claimed they were infringing on a patent owned by Aldav for streaming ad-insertion. Aldav and its subsidiary Acacia are companies that specialize in buying up patents and pursuing licensing agreements – often through litigation. Earlier this year they filed suit against a long list of key broadcast companies including CBS Radio, Citadel, Clear Channel, Cox Radio, Cumulus, Entercom, Gap Broadcasting, Radio One, Regent, Saga, Univision.

While the Acacia website shows news of settlements with Cox and Regent, Inside Radio (which is owned by Clear Channel) reports that a settlement has been reached with all of the companies, without any money changing hands. IR reports that just before Christmas the companies and Aldav agreed to a dismissal of the suits. Broadcasters had asked that the court declare the patent invalid because Aldav had failed to assert its rights for years and its patent is unenforceable. The case was set for arbitration in February.

Triton Digital Buys AndoMedia

triton digitalTriton Digital Media has acquired AndoMedia, the leader in online radio audience measurement and audio ad management. Triton Digital, part of the Triton Media Group, services over 4,500 affiliations for its various digital solutions, which include digital tools that stations use for audience engagement, including products for Streaming, Text Messaging, Loyalty, Music Discovery, Video, Content Management Systems, Music News Content and Local Search.

Triton’s been in acquisition mode for a while now, it’s been almost two years since they acquired Excelsior Networks, parent company to Dial Global Radio Networks. Since then they have announced many deals focused on expanding their digital foothold in the radio industry, including a purchase announced in August of loyalty marketing company Enticent.

To that end, the purchase of AndoMedia makes sense for Triton. It expands their offerings to stations to include audience measurement and ad management tools, and expands their client base from 4500 stations to the 6800 stations (broadcasters and online brands) that Ando is doing business with.

AndoMedia has announced some strong successes recently – last spring they watched Arbitron retreat from online audience measurement, and they gained online streaming giant Pandora and the Targetspot network as audience measurement clients, solidfying their place as the industry’s audience measurement platform. They recently purchased Spacial Audio, a company that provided similar ad replacement tools to online broadcasters, and recently began the process of MRC accreditation for Webcast Metrics. Ando Media’s Chief Executive Officer Bob Maccini said, “We’re excited to join the Triton family.  The Triton and Ando resources, technology, leadership, track record and vision for the future promises significant value for our clients and media partners.”

Triton Media Group is backed by Oak Tree Capital. There’s no word on the price of this deal between two private companies.

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