Tag Archives: twitter

Twitter Is A Top Influencer On TV Ratings

twitter-bird-white-on-blueIn terms of growing audience, Twitter is a top influencer for tv ratings, according to Nielsen. By taking a look at tweets about television, astudy confirmed a relationship between Twitter and TV ratings. It also identified Twitter as one of three statistically significant variables (in addition to prior-year rating and advertising spend) to align with TV ratings.

Reportedly, the recent Nielsen/SocialGuide studynoted increases in Twitter volume that correlate to increases in TV ratings for varying age groups, with a stronger correlation for younger audiences.  18-34 year olds show that an 8.5% increase in Twitter volume corresponds to a 1% increase in TV ratings for premiere episodes, and a 4.2% increase in Twitter volume corresponds with a 1% increase in ratings for midseason episodes. A 14.0% increase in Twitter volume is associated with a 1% increase in TV program ratings for 35-49 year olds, reflecting a stronger relationship between Twitter and TV for younger audiences.

The study notes that the correlation is driven by the fact that consumers are regularly using multiple devices – 80% of U.S. tablet and smartphone owners who watch TV use their device while watching at least several times a month.

While this is not a study about the effectiveness of Twitter for driving listening to radio, it’s certainly a trend that is worth taking note of, and it would make for a very interesting study as well.

Have you registered for RAIN Summit West? One of the panels will discuss best practices for increasing your online audience and feature execs from The EchoNest, SiriusXM, ABC News and ESPNRadio. Learn more about the agenda and register here

Putting My Money Where My Mouth Is

It’s a big week for Internet radio. The space has been buzzing about Pandora going public since the news was announced back in May. This week their stock will be sold on the New York Stock Exchange for the first time.

I have a lot of admiration for the folks at Pandora and their product. I think they have thought hard and fought hard to create a product that works for listeners and musicians. Through perseverance and innovation they’ve created a product that has arguably become the generic term for Internet radio.

Latest reports peg their registered listener list at more than 90 million. 24% of the 12+ population in the US use it. That’s more than use satellite radio, Linkedin or Twitter. Their audience is growing exponentially. Right now 60% of their listeners are mobile, and Internet radio isn’t even in cars yet. But it’s coming.

Expenses are high for Internet radio, that’s definitely the challenge for Pandora. The naysayers are out in force this week proclaiming streaming dead, or at least deadly for investors. So here’s the deal: in the last one year period, Pandora grew its user base by close to 100%. During the same period they grew revenue by about 250%. Expenses surged 195%.

I believe that Pandora will continue to grow its audience. I think they will also continue to develop new and innovative ways to sell advertising and offer value to ad partners. I also believe there are ways other than advertising to make money with a user base as large as Pandora’s. I think a registered user base of passionate listeners is rare and golden, and I’m betting that Pandora will be able to wisely leverage it to more and more profitability.

So I’m in. I’ve placed my order. Stay tuned..

Musicians Get The Power Of Twitter

The Top Ten most followed people using Twitter are mostly musicians. Six of the top ten Twitter users with the most followers are musicians, according to Twitalyzer. Not surprisingly, Lady Gaga leads the pack at number one with more than ten million followers. She’s got lots of clout, influence and impact, according to the social media ranking service, but little generosity, meaning she seldom or never retweets other people’s tweets.

Other musicians with lots of Twitter power are Justin Bieber, Britney Spears, Katy Perry, Taylor Swift and Shakira, with six million followers. Non-musician folks in the top ten are Barack Obama, Kim Kardashian, Ellen DeGeneres and Ashton Kutcher.

Lady Gaga used Twitter yesterday to build excitement for the release on iTunes of her new song, tweeting about it and establishing a hashtag so listeners could talk about it.

Twitter is a powerful platform that enables musicians to personalize their image and connect directly with their fans. Like everything else, there’s an art to it, and using it well can have great rewards.

Nearly 1 in 10 Smartphone Users Listen to Pandora Daily

Mobile is changing the way we do things, and smartphones are changing the way we do mobile. Smartphone ownership has tripled since 2009 – close to a third of Americans 12+ own a smartphone.

What’s really interesting to note is what smartphoners are doing with their devices. According to the new Arbitron/Edison Infinite Dial Study, 40% browse the Internet several times a day or more. 14% play games. 8% watch video. 8% listen to Pandora. While the most popular activity remains talking on the phone, texting is gaining fast, and other activites are growing.

Folks are looking for ways to use their smartphones and platforms that are well suited are the big winners. 27% of smartphoners use social media sites like Facebook and Twitter, a number that jumped 34% in a year. Sites and activities that are well positioned in the mobile game are winning audience big time: Facebook, YouTube, Pandora, Twitter.

The media landscape is changing. Mobile, and in particular smartphone usage is revolutionizing media delivery, use and expectations. And the pace of change is phenomenal. Are you thinking about ways to make mobile happen for your platform?

Single Station Apps Have Limited Value

You probably caught the hullaballo about Apple rejecting single station radio apps forevermore, which turned out to be a false rumor. In fact, Fred Jacobs of JacAPPS, told us via Twitter yesterday morning that one of the apps they developed for a station in Chattanooga was approved.

Dan Anstandig reports in his weekly Radio3D that “Trudy Muller, an Apple spokesperson, told Radio3D, “There are many unique radio apps on the App Store, and we look forward to approving many more. One developer has attempted to spam the app store with hundreds of variations of essentially the same radio app, and that is against our guidelines.'”

Other reports have it that Apple has become a little more discriminating in their app approval process.

Whether Apple is or isn ‘t approving single station apps is only part of the point here, and this should be taken as a shot across the bow by broadcasters. Building an app that is simply a stream starter for a simulcast is not a great idea. Listeners aren’t likely to love it, and maybe Apple won’t either.

I don’t really know what was wrong with the apps that DJBApps recently had rejected, except that they reportedly did not provide an enriching end user experience. So if you’re going to invest in an app for your single station, make it a good one that gives a person something to play with, look at, interact with. Hire someone who can put some of your station’s personality into the app. But don’t expect the app to bring you a whole new audience, this is mainly a tool for your current listeners to use to listen on their smartphones.

To expand their audience, stations should be working together and building apps that feature lots of broadcast stations. How about a Philly or Boston Radio App that offers all the stations in an area along with news and information, restaurant and shopping guides, and more? A portal to area radio stations!

Pandora became famous because of the enormous popularity of its iPhone app. One click and the listener has access to millions of listening choices. The radio industry should be working on a way to offer its content cohesively that makes listening to their stations as appealing as that…

Harman’s Aha Moment

Image representing Aha Mobile as depicted in C...

Image via CrunchBase

Joining the list of manufacturers moving into mobile streaming, Harman International purchased Aha Mobile. Aha Mobile is a technology platform that provides on-demand, interactive, personalized radio to mobile users. It uses location based and text to speech features to personalize and stream audio content. It enables a user to update or listen to a facebook or Twitter feed, receive or share traffic reports, find out what’s nearby for lunch, and listen to podcasts.

“Streaming, on-demand Web content technology is a natural complement to HARMAN’s premium infotainment systems, and we look forward to expanding the reach of this innovative platform,” said Dinesh C. Paliwal, HARMAN Chairman, President and CEO. “We will deploy this new technology to strengthen our global leadership as the provider of choice for rich, interactive infotainment on the road, around the home, or on the go.”

Mobile connectivity has become a key feature for auto industry leaders Ford with Sync, and GM with OnStar. GM just announced a new extension of its OnStar connected platform called MyLink which will feature wifi connectivity, streaming audio featuring Pandora, and other voice activated online options.

Aha Mobile had recently signed a deal with Internet radio Ad Network TargetSpot to sell location based audio ads on their mobile streams.

Best Buy’s New Internet Radio Device

I’m a fan of Chumby – mainly because of its name. Chumbys are tabletop internet radios and a lot more – they’re actually tabletop internet ready devices, designed to be a digital photo frame and alarm clock that also allows you to listen online, check news and weather, watch videos, play games.

Last year Sony licensed their unique dashboard for its Sony Dash. Now Best Buy has a new device – the Infocast – which uses the Chumby dashboard as well. Its on Best Buy’s house label Insignia, sells for $169, and would make a downright smart conversation starter on the desks of Internet radio executives. It looks more than a little like an iPad if you ask me.

The Infocast has an 8 inch touchscreen that is larger than the Chumby or Sony Dash screens. It has access to Pandora and Shoutcast, New York Times, Facebook, YouTube, Twitter and Photobucket. It even has a sharing feature that enables folks to share apps, photos and more with friends that have similar devices.

CNET calls it a best of breed, and I’m thinking it sounds like a winner for tech savvy family members this Christmas.

Cool Online Music Discovery Site We Are Hunted

High on the list of cool music sites these days is We Are Hunted, a site that charts the 99 most popular songs on a daily basis by tracking what the web has to say. We Are Hunted watches blogs, social networks and forums, including Twitter,  MySpace, Spotify, Last.fm and others.

Headquartered in Queensland, Australia, We Are Hunted is a music discovery site. Each day it offers the 99 most popular Emerging, Popular and Remix tunes, plus the hottest tunes across the web in a bunch of genres such as Rock, Alternative, Pop, Folk, Punk, Metal, Electronic, and Hip Hop/Rap. You can toggle the lists between Artist and Song and play any of the songs on their charts. The songs stream from YouTube or the Artist’s sites.

It’s an incredibly simple website that displays album art from the songs, enables song downloads, playlists, and sharing. It’s interesting for its simplicity, and to understand the way the people play with music online these days.

It also seems to me to be a concept that stations could either integrate into their programming or duplicate with their own audience. Enabling listeners to discover new music and share it with their friends is the way of the web…

Love Your Listeners On Twitter

I read an article on wsj.com about a well known NYC Restaurant owner who has started building his brand online. Michael McCarty started a blog and has videos on YouTube, and his latest social media creation is a Twitter feed that tells his followers who is having lunch at his restaurant. He doesn’t limit it to rich and famous, instead he focuses on frequent customers. What a great way to make your customers feel appreciated!

What a great idea for a radio station.

I’ve talked before about the right ways and the wrong ways to use a Twitter feed, but in case you missed it or forgot, here they are again:

  1. DO ask your listeners to follow you on Twitter.
  2. DO follow every single one of them back (it shows them you care, and you can organize them into lists to manage them if you want).
  3. DO send them interesting information everyday. Tweet things that your listeners care about, like local news and stories, info about music and musicians, or just random thoughts. But keep it short, the shorter the better, so people can retweet your stuff.
  4. DO use a service like Blip.fm to tweet songs that you are playing on the air. Not all the songs, just one once in a while for fun.
  5. DO think of Twitter as another channel of content that you are creating. Make it fun and interesting.
  6. DO love your listeners on Twitter. Thank people for listening and following you by tweeting their names. That helps them get more followers, which is fun for them.
  7. DO NOT tweet promotional announcements.
  8. DO NOT tweet advertisements.
  9. DO NOT try to do giveaways on Twitter.
  10. DON’T make people follow you, make them want to follow you.

Twitter is a way for stations to build a better relationship with their audience and get more listeners. I tweet a few times everyday and it has definitely helped build my brand and audience.

CES Revs Up Buzz About Pandora

There’s a lot of buzz about Internet radio in cars at the Consumer Electronics Show in Las Vegas this week. Pandora is in the middle of most of it. They have announced a deal with Pioneer that will make it easier for Pandora listeners to use their iPhones to listen in their cars. Pioneer will market a Pandora enabled navigation system that will detect iPhones and iTouches and put the user’s Pandora settings on the nav screen. The system will cost about $1200.

Ford announced several new apps for its Sync connected in-car communication system. Openbeak will read twitter messages while you drive (and enable steering wheel controls like skipping forward or going back). Stitcher “allows listeners to create personalized, on-demand Internet radio stations with news, talk and entertainment programming. Within the Stitcher app, users choose the programs they want “stitched” together, and the app then streams that content to the user’s mobile device. Pandora, according to the press release, is ” the most popular Internet radio service in the world. Users simply enter a favorite song or artist into Pandora and the app quickly creates personalized radio stations, based on that musical style.”

Pandora Founder Tim Westergren told WSJ.com “Maybe a year ago people would have said Pandora is a computer thing, Now, “they’re beginning to realize that Internet radio is an anytime, anywhere thing.”

Good news about Pandora at CES wasn’t just about the car though. Sony is debuting a personal Internet viewer called the Dash, which resembles the Chumby, and enables more than 1000 Chumby apps as well as Youtube and Pandora.

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