Music consumption is increasing, and this heat map clearly shows where and who has the traffic. In case you thought Pandora was the big boy, let the visual speak for itself – the real elephant in the room is YouTube. 31% of all videos on that site are music now, and it’s the number one music consumption destination on the web – at least according to this info based on data from Compete.
ITunes is not web based and therefore does not qualify for this comparison. Grooveshark, which has been growing audience faster than its been obtaining licenses from big labels, grew traffic 236% in 2010. By comparison, Pandora grew only 116%. Shoutcast grew 180%. AOL Music, Last.fm, Slacker and MOG all grew, as did rdio – by a whopping 3680%. But given that rdio just launched last year, that growth was from nothing to tiny, as the heat map reveals.
There are a lot of other sites on the map that aren’t so much streaming music platforms as they are music download sites, or artist communities, or other types of music platforms. It’s the best snapshot I’ve seen so far of the way that streaming music platforms stack up globally. You can get a better picture, along with mouse over data on each site, and a growth chart, here.
An occasional complaint about online music services is the lack of live news and information. Two British radio companies, one a broadcasting stalwart and the other an online startup, have joined forces to offer a digital, on-demand entertainment service combined with real-time, integrated breaking news.
GMG Radio’s Chief Executive Stuart Taylor said: “Our news teams are recognised across the industry for making great content. Working with We7 means that we can continue to grow that reputation and deliver it on other important platforms. A collaborative approach is mutually beneficial and, in the growing digital ecology, we need to be trying new things.”
we7 is a UK based Music On-Demand music streaming service and integrated download store founded in 2007 by, among others, Peter Gabriel (the musician). GMG Radio is owned by Guardian Music Group, the third largest radio group in the United Kingdom.
I love the idea of this partnership. Take one top broadcaster with an excellent reputation and ability to deliver news content and combine that with an on-demand service that gives listeners more choice, interactivity and options. Seems like a recipe for growing an audience…