Tag Archives: Webcast Metrics

October’s Internet Radio Audience Report

Clear Channel’s iHeartradio showed a surge in audience for October following the relaunch of the streaming platform with a 10 million dollar promotional budget that included a two day live and streamed concert in Las Vegas. Newly released audience data from Triton Digital’s Webcast Metrics audience measurement platform shows that iHeartradio gained 15% in the number of average active sessions from September to October’s 106,733, after gaining 10% in September, the month during which the relaunch of iHeartradio took place.

Meanwhile, Pandora‘s audience continued to surge as well, growing 7.5% to more than 800,000 Average Active Sessions Monday – Sunday 6am – mid in October.

CBS Radio‘s streaming audience fell again, after losing AOL Radio which migrated to Slacker in August. The AAS for CBS Radio dropped 14% during October. Slacker consequently saw their AAS grow by 18%. The Cumulus group of streaming stations is looking strong on the ranker as a result of their purchase of Citadel since the last release, however, their 45,489 AAS is actually lower than the combined Cumulus and Citadel numbers from September by about 4%.

WNYC debuts on the report, although we do not know if that’s a result of audience growth or that they are new to the measurement platform. Triton’s Webcast Metrics is server based measurement Other groups such as Cox, Entercom and others were pretty stable in the month to month report.

September Webcast Metrics: Pandora, iHeartradio Gains

Triton has released Webcast Metrics listening data for stations on its platform for September. The numbers reported show Pandora’s Average Active Sessions up by about 75,000 over a full week daypart while Clear Channel’s iHeartradio gained about 8,000 in the same daypart. While Pandora’s raw number gain in AAS is much bigger than iheartradio’s, the two services each gained approximately 10% in the most recent ranker.

This is the first time that Clear Channel’s streaming audience has grown at the same pace as Pandora’s, and it came in the month of a major relaunch of iHeartradio, complete with a two day star studded live and streamed concert that reportedly cost the company $10 million. Clear Channel’s Bob Pittman has invested a lot of time and money in iheartradio, and these numbers indicate that it paid off in terms of increased traffic and listening. The report also shows that iHeartradio averaged 11 million more session starts than the month before – a handsome 20% increase.

The monthly report also shows CBSRadio losing audience, with an AAS that dropped from 97,712 to 93,448 – at least in part due to the loss of AOL Radio‘s audience. This trend should be countered by CBSRadio’s recent move to purchase Metrolyrics, one of the most trafficked music sites on the web.

March Webcast Metrics Data

A new Webcast Metrics ranker of measured stations for March shows that Pandora‘s audience AAS sits slightly below the half million mark, a number that is just slightly above last month’s position. Last month, when Pandora’s number showed some negative growth, we learned that there was some missing data and that would affect March and April data as well: “During this period, the code that measures audience and time spent listening was inadvertently omitted by Pandora in some versions of their mobile applications. Therefore, not all of Pandora’s mobile listening is captured in this report.”

For the most part, the other leading groups or stations on the ranker showed increases: CBSRadio, Clear Channel, Citadel, Slacker, Entercom, ESPNRadio, Cox and Cumulus all saw modest growth in their AAS number while Digitally Imported, the third online only station in the top ten, saw a minute decrease in their domestic AAS.


AccuRadio, Salem and Bonneville continue to lead the pack with strong TSL numbers that are 3 or more times greater than Pandora and some of the other leading groups on the ranker. No doubt, this has to do with lots of sampling, but also to a loyal userbase for the three TSL winners on the ranker.

Webcast Metrics Accreditation is Great News

Triton Digital recently announced that its audience measurement ratings product, Webcast Metrics, has been awarded accreditation by the Media Ratings Council. This is certainly great news for Triton, but cause for celebration by the Internet radio industry as well.

“Triton Digital Media is to be congratulated for the accreditation of Webcast Metrics,” said George Ivie, Executive Director and CEO of the MRC. He added, “Its commitment to quality, as evidenced by its commitment to the MRC accreditation process, demonstrates the seriousness with which it takes its leadership role in the streaming audio measurement space.”

Webcast Metrics’ data collection methodology, metrics , presentation dashboard and reports were audited by an independent CPA firm and reviewed by an MRC audit committee, which led to the accreditation of Webcast Metrics by the MRC. It’s a process that has been in the works for a couple of years, begun prior to the sale of Webcast Metrics parent company AndoMedia to Triton. (Triton has recently retired the name AndoMedia.) During those two years, we’ve seen some changes in the way the numbers are reported and the introduction of some new measurement terms that are more relevant to streaming media, such as AAS (Average Active Sessions) and Session Starts which replaced more traditional radio metric terms AQH and Cume.

Webcast Metrics is the brainchild of AndoMedia’s original Founder Jordan Mendell. Back in 2004, when the company that I founded, Net Radio Sales (now Katz360), was just getting started, we were looking for a server based audience measurement solution for our network of stations. Arbitron had recently purchased and then dropped Measurecast’s server based audience measurement platform in favor of panel based measurement with comScore, and we were looking for a new solution. We had been talking with Jordan about uniform ad insertion solutions for our network and brought the idea of audience measurement to him. Eventually, Aritaur Communications, which owned Net Radio Sales, also invested in AndoMedia, and Webcast Metrics was born.

Today the service is licensed by hundreds of broadcasters and online stations, including Pandora, Clear Channel, CBSRadio, Slacker, and many others. It provides real time audience measurement that stations can use to monitor their streams and advertisers can use to plan effective use of streaming audio.

I’m delighted that the service has achieved this accreditation. It’s a meaningful step for the industry that should enable ad dollars to be spent more easily and confidently. I’m also proud of the part I played in its history, and of the fact that – one day when we were all brainstorming for a name, I came up with Webcast Metrics. May it thrive…

AndoMedia Releases September Data

After a hiatus of a month or so and quickly on the heels of the release of August rankers, AndoMedia has released Webcast Metrics Internet radio audience data for September for its measured stations. Again, some data is missing due to a “log processing error.”

Average Active Sessions data is intact for all stations on the ranker. Pandora continues to lead the pack with now over 400,000 Average Active Sessions during the Monday-Sunday 6a-mid daypart. CBSRadio, including AOL and Yahoo’s streaming radio platforms, is next with Clear Channel following. Other broadcasters with streaming platforms that make the top ten are ESPNRadio, Entercom, Cox, Citadel, Cumulus and EMF. Slacker is the only online only brand that keeps Pandora company in the top ten.

Bonneville, at #15 on the ranker, has the highest Average Time Spent Listening of over three and a half hours per session.

Katz Online Network continues to be the only sales network represented on the ranker. Here’s the snapshot, you can see the entire press release here.

Ando’s Latest Ranker Has a Few Holes

It’s been a while since AndoMedia released a monthly Webcast Metrics ranker, so I had been wondering what was up. Apparently, there were problems in the land of Ando last month and the result is a ranker for August that is missing some information:

Due to an error in Log Processing we are unable to provide accurate statistics on certain metrics for certain clients. These fields are marked Not Available (N/A). We apologize for the inconvenience.

Hmmm. I guess that’s why the press release came out after 4:30 on a friday afternoon…

Webcast Metrics Reports May Data

AndoMedia has released May Webcast Metrics audience data for the stations and networks that it measures.

In their press release, AndoMedia states that most stations saw 1 to 2% declines in listening for the month from April stats. Actually, Clear Channel and CBSRADIO saw much greater declines than that – over 10% of their domestic numbers. This *could* be explained in part by the fact that – as my friend Kurt Hanson figured out – most streams have higher listening on weekdays than weekends or holidays. April was 73% weekdays; May was only 65% weekdays. This, says Hanson, accounts for 5% of the drop. The rest, he continues, could be an indicator that “listening to simulcasts of terrestrial stations online does not seem to be growing in 2010.”

Other broadcast groups that saw May drops in audience include Cox (6%) and ESPNRadio (9%). Meanwhile, online multi-channel stations DI.fm and 977music grew slightly for the month.

Pandora continues to grow its audience: its domestic-only AAS grew very slightly, but the service gained almost 14.5 million session starts. This may indicate that a lot of folks are visiting but not necessarily staying with Pandora for very long, which wouldn’t  be too surprising based on the enormous buzz and sampling that they are getting via iPhone apps and such.

The press release and ranker are here..

comScore: Targetspot Has Lots of Website Traffic

Newly released data from comScore puts Internet radio rep Targetspot’s network at the top of the “Entertainment-Radio” category for the month of February. Targetspot reps all of CBSRadio’s Internet radio sites which include AOL Radio and Launchcast as well as CBSRadio’s broadcast stations’ streams. In addition, Targetspot sells streaming audio ads on Slacker, MySpace Music and GOOM Radio.

It’s no surprise that their reach is large and their rank in comScore shows that is indeed the case. A Targetspot press release touts the info, saying “the company reaches more than 64% of the Entertainment-Radio category and 14% of the total Internet audience.”

It’s good to finally have some data to quantify the extent of Targetspot’s network reach. It’s important however, to understand what this comScore data is telling us, and what it is not. This ranker measures the number of persons that visit a website, not the number of listeners to a stream. The “Entertainment-Radio” category compares networks with websites in that category, and tracks traffic to those websites. comScore’s data is a useful tool for selling website impressions such as display banners.

So while it is good information, it’s data that is not about the number of listeners that a station has, and it’s information that is difficult to use to sell or purchase audio ads. It’s not as good as it would be if we could finally see the Targetspot network measured in AndoMedia’s Webcast Metrics report – which is a report that contains data about listeners to streams rather than visitors to websites.

This is Targetspot’s first inclusion in the report, which also measures Clear Channel Online, Pandora, Westwood One, and ReplaceAds’ network. Targetspot aggregates more than 29 million unique site visitors within its network.

The following chart shows the adjusted comScore data from the top five companies in the Entertainment-Radio expanded category report ranked by largest audience:

                                                       Total Unique     %
Rank                        Name                       Visitors (000)  Reach
-----  ----------------------------------------------  --------------  -----
1      TargetSpot - Adjusted Reach*                    29,452          64%
2      WestWood One Partner Sites -potential reach     27,430          59%
3      ReplaceAds - potential reach                    18,638          40%
4      PANDORA.com                                     12,556          27%
5      Clear Channel Online                            9,164           20%
       * Based on adjusted numbers released by
       comScore on 3/10/10

Internet Radio Audience Data for January 2010

AndoMedia has released audience data for the top 20 stations or groups measured by Webcast Metrics for the month of January. In a press release, Ando explains that listening seems to have returned to post holiday levels.

There’s little change in the ranker in terms of who is on top, with Pandora dominating the top 20 ranker for domestic listening. Pandora’s audience comes close to doubling the size in terms of AAS of CBSRADIO, the next group on the ranker. CBSRADIO appears on both the Domestic and All Streams Rankers, perhaps for the last time since they have stopped streaming outside of the US.*

Webcast Metrics January 2010 All Streams M-Su 6a-mid

*At least for stations playing music.

Pandora Chooses Katz 360

pandora1Since they announced that they were planning to sell more audio ads, I’ve been wondering which Internet radio ad network Pandora would align themselves with. It certainly makes sense for them to partner with a network, and the choice of Katz 360 is a good one for Pandora. They already sell many cross platform opportunities that integrate display ads, mobile offerings, as well as audio ads, and Katz 360 has specifically marketed itself as more than just an online audio network.

In addition, Katz’ connections and expertise in traditional radio ad sales will enable Pandora to play in another sandbox – that of radio ad dollars. Pandora’s already been doing a pretty good job monetizing with interactive ad dollars. The Katz name, connections, and extensive list of broadcast stations streams have enabled them to successfully convert traditional radio advertisers to online radio advertisers as well, and this is no doubt appealing to Pandora.

The addition of Pandora is a huge win for Katz – and one that they were looking for, since their main competitor Targetspot includes CBS’s network with AOL, Yahoo and Last.fm; as well as Goom Radio and Slacker within its network.

While audience figures for Pandora have not been released yet, they did announce last spring that they would be measured by Ando Media’s Webcast Metrics, an audience measurement product that both Katz and Targetspot now use.

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