According to Arbitron/Edison’s Infinite Dial Study, 32 million Americans or 12% of the 12+ population have listened to a podcast in the past month, and while that number is up only slightly from the year before, industry folks like Wizzard are seeing steady growth and growing interest from advertisers.
Big personalities definitely help. Especially when they’re as appealing as Carolla is in this interview with WebProNews. He jokes about how he got into podcasting (His great great grandfather was a podcaster). He says he’s flattered to be a pioneer, but wonders how you can revolutionize something that’s been around for 11 minutes?
Carolla says it’s challenging, especially trying to get ad dollars (it’s like trying to get people to eat ostrich meat – it may taste great and be really good for you but new ideas are hard to sell.)
Carolla is charming and accessible and happy to be the poster child for the podcasting industry. I suspect he’ll be streaming programming on demand soon as well.