AndoMedia has released its monthly ranker of listening estimates to Internet radio platforms that are measured by Webcast Metrics, which uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers.
For Domestic total week listening, Pandora’s audience continues to rank first, followed by CBSRadio’s online radio platform, which includes all its streaming broadcast stations as well as AOL and Yahoo Launchcast (but does not include CBSRadio-owned Last.fm). Clear Channel, Citadel, Entercom, Cox, EMF, ESPN and Radio One round out the top ten online radio platforms on the domestic ranker which counts only verified US based listening.
The All Streams ranker, which counts all listening to an online group or station’s streams, shows some stations that are not providing location verified listening data. Big online brands Digitally Imported, 977Music, 1.fm and AccuRadio push some broadcaster based platforms out of the top ten in this ranker.
AndoMedia points out that this month the average number of listening sessions, sessions started and time spent listening all increased. More info and the actual rankers are available here.
Newly released data from comScore puts Internet radio rep Targetspot’s network at the top of the “Entertainment-Radio” category for the month of February. Targetspot reps all of CBSRadio’s Internet radio sites which include AOL Radio and Launchcast as well as CBSRadio’s broadcast stations’ streams. In addition, Targetspot sells streaming audio ads on Slacker, MySpace Music and GOOM Radio.
It’s no surprise that their reach is large and their rank in comScore shows that is indeed the case. A Targetspot press release touts the info, saying “the company reaches more than 64% of the Entertainment-Radio category and 14% of the total Internet audience.”
It’s good to finally have some data to quantify the extent of Targetspot’s network reach. It’s important however, to understand what this comScore data is telling us, and what it is not. This ranker measures the number of persons that visit a website, not the number of listeners to a stream. The “Entertainment-Radio” category compares networks with websites in that category, and tracks traffic to those websites. comScore’s data is a useful tool for selling website impressions such as display banners.
So while it is good information, it’s data that is not about the number of listeners that a station has, and it’s information that is difficult to use to sell or purchase audio ads. It’s not as good as it would be if we could finally see the Targetspot network measured in AndoMedia’s Webcast Metrics report – which is a report that contains data about listeners to streams rather than visitors to websites.
This is Targetspot’s first inclusion in the report, which also measures Clear Channel Online, Pandora, Westwood One, and ReplaceAds’ network. Targetspot aggregates more than 29 million unique site visitors within its network.
The following chart shows the adjusted comScore data from the top five companies in the Entertainment-Radio expanded category report ranked by largest audience:
Total Unique % Rank Name Visitors (000) Reach ----- ---------------------------------------------- -------------- ----- 1 TargetSpot - Adjusted Reach* 29,452 64% 2 WestWood One Partner Sites -potential reach 27,430 59% 3 ReplaceAds - potential reach 18,638 40% 4 PANDORA.com 12,556 27% 5 Clear Channel Online 9,164 20% * Based on adjusted numbers released by comScore on 3/10/10
Today’s announcement that CBS RADIO has entered into an agreement to “power” Yahoo’s Launchcast Internet radio portal in a deal similar to the one they announced with AOL Radio earlier this year definitely takes the cake. As David Goodman, President of Digital Media at CBS RADIO states in the press release, “this announcement along with our relationship with Last.fm, and other distribution partnerships, reinforces our Company’s position as the No.1 internet radio company in the world”. No doubt about that.
CBS RADIO has made significant investments in Internet radio. In the past year they aquired Last FM, and added AOL Radio and Yahoo’s Launchcast listeners to their group through agreements to manage their sales while putting CBS RADIO stations as channels on their platforms. Prior to deals with CBS RADIO, Yahoo Launchcast and AOL Radio ranked first and second independantly on Arbitron’s monthly survey. In recent surveys, with Last FM and AOL Radio already incorporated into their numbers, CBS RADIO had more than 2.2 million for a weekly cume, and Yahoo Launchcast had over a million weekly listeners. Their combined weekly cume should climb to over 3 million.
As they become the major player, CBS RADIO will have significant clout to impact and influence some of the as yet undefined issues in the space, such as audience measurement. CBS RADIO has a partnership with Ando Media and uses their audience measurement tool along with many of their other ad related technologies. They also subscribe to Arbitron’s comScore audience measurement surveys. It remains to be seen whether they will they see the value in supporting two separate measurement products for the industry or look to create a standard measurement tool.
This announcement does more than just reinforce CBS RADIO’s position in the space. It demonstrates that they mean business. A very big media company is making very big investments in the space – that’s meaningful to investors as well as advertisers, and good for the industry.